![]() “And what’s going to enhance adventure and food more than some bomb-ass weed?” he added. ![]() ![]() White, a self-proclaimed foodie, calls Its PurpL “a lifestyle brand that celebrates adventure and food.” We are both in it for the long haul,” he added. “The cannabis plant’s purpose is to bring people together and to heal. “Its PurpL was created through conversations we had while smoking this beautiful plant.” “We have never been a brand that pursued celebrity deals, as our focus has always been quality over everything,” Melshenker told Leafly. They quickly found their mutual interests: food and weed. The partnership with award-winning 710 Labs was kismet, as White struck up a friendship with their CEO Bradley Melshenker after two chance meetings on flights in which the pair were randomly seated together in first class. Decorate your laptops, water bottles, notebooks and windows. the rise when his show was on TV and White’s uncoordinated character supposedly inspired the name for a strain called Purple Urkle. Unique Purple Urkle Logo stickers featuring millions of original designs created and sold by independent artists. My criteria was, ‘I cannot do this and put out a, you know, a boo-boo offering of no effort.’ ” Jaleel White is working with cannabis company 710 Labs to. “I’ve been associated with something, an avenue of cannabis that’s respected and known. “The legacy of the character has just taken on its own life,” he explained. “At this point, you know, I have smoked and smoked plenty,” White told the cannabis news site. Through a partnership with 710 Labs, White’s new cannabis line called ItsPurpl features variants of the popular cannabis strain Purple Urkle. If you haven’t guessed, the line features unique strains derived from the classic Purple Urkle grown with 710 Labs. Indeed, the endearingly klutzy character is rumored to have inspired Purple Urkel long after the show aired, named as such due to its reputation for turning users into Urkel-esque characters.ģ The Its PurpL logo features an outline of Steve Urkel, with his signature spectacles and high-top fade haircut that blends into a purple haze. Actor Jaleel White, who played everyone’s favorite nerdy neighbor Steve Urkel on TGIF favorite Family Matters, has launched his own cannabis line called ItsPurpl. They’ll have Purple Urkel, a previously developed strain later attributed to the beloved character, and a crossbred variety known as Stefan, which combines Purple Urkel and a lighter-hued strain called the White. The new collection, dubbed “Its PurpL,” features strains of purple bud with names that play on television’s favorite nerd, or his suave alter ego Ste fan Ur quelle. Nostalgic potheads are sure to geek-out over the former “Family Matters” actor’s collaboration with cannabis brand 710 Labs to create a line of purple cultivars with names inspired by White’s iconic role. Yes, Jaleel White - better known as Steve Urkel - did that. I’m obsessed with the early 2000s - I even gave my house a Y2K makeover How much are tickets to see Andrea Bocelli this Christmas season? Here’s what you need to know about Garth Brooks’ Las Vegas residency
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